George Clooney’s The Midnight Sky
Social Strategist - Campaign Lead
When filming wrapped for The Midnight Sky in February 2020, the work of science fiction was just that: fictitious. By the time the film released in December, humanity had been globally united in isolation for nearly a year. Understanding the fragility under which we were operating, we crafted an awards-centric campaign firmly rooted in the truths of the film that resonated with the universal experience of the time. The campaign won a Silver Clio for Theatrical Digital/Mobile & Social Media Craft: Graphic Design.
Our priority was to highlight the eminence of the film to awards voters while honing in on the themes that made it so relatable to the masses: isolation and connection, fear and hope, the familiar and the dauntingly unknown.
Our social presence was heavily curated and intentionally designed, ensuring our feed told a wholistic story, rather than a fragmented narration from post to post. Connection was emphasized through color, shapes and alignments.
With the production value of the film firmly solidified through our art directed feed, we were able to dive further into the world of The Midnight Sky, taking users on a journey initially shrouded in mystery that paid off with moments of accolade and celebration.
