ACD, Strategy & Copy — Watson Design Group

September 2022 - Present

Develop 360 campaign strategy for a variety of entertainment companies such as A24, Focus Features, Amazon, and Lionsgate • Build, copy write and present pitch decks to clients • Develop tonal strategies and copywriting guidelines across film and television campaigns

ACD Strategist & Copywriter — Freelance

May 2022 - September 2022

Strategy and copywriting for brands such as Amazon, Hulu, Peet’s Coffee, Beach Body On Demand Interactive, & STARZPLAY

Senior Manager, Social and Entertainment — Sid Lee

July 2019 - August 2021

Developed comprehensive social campaign strategies for major entertainment companies and brands such as Netflix, Amazon, TikTok and Dickies • Digital production across a gamut of social assets, including AV and 3D Animation • Strategic writing for pitches in addition to script writing for television spots and social videos • On set production and assistant directing with major Netflix talent for multiple film titles

Junior Digital Manager — Digital Media Management

July 2018 - July 2019

Developed strategy, tone and creative marketing assets for theatrical campaigns for Netflix, Amazon, The Orchard and more • Worked across multiple teams to ensure a successful campaign was produced and managed • Provided comprehensive reporting and analysis across film campaigns

Digital Strategist — InSync PLUS

October 2017 - July 2018

Strategized and produced integrated, headline worthy campaigns for TV and films for Netflix, Amazon, National Geographic, Warner Brothers and more • Used analytics and data to compile reports for clients and win new business • Grew the digital department revenue by 600 percent with an RFP close rate of 92 percent

Awards & Achievements

Austin Film Festival Second Rounder

Academy Nicholl Fellowship Quarterfinalist

Atlanta Film Festival Semifinalist

Silver Clio Winner - The Midnight Sky Social Campaign

Guinness World Record Breaking Campaign - netflixreality.com

Silver Clio Winner - “Lior’s True Story”

Skills

Copywriting

Strategy

Creative Writing

Client Management & Relationship Building

Pitching & Public Speaking

Team Leadership

Digital Production

Social Media Management

Critical Thinking

Art Direction

Copyediting

Makes a mean spreadsheet

Education

Loyola Marymount University

Bachelor of Arts - Screenwriting

2012 - 2016